Designing a brand campaign for a fast-rising art and technology company
 Through extensive research, I came to understand everything about the company, its customers, and its landscape
 I identified the challenges experienced by a target audience segment: casual photographers
 To plan the campaign, I developed a creative brief outlining objectives and key strategies 
 The campaign, entitled "The Early Works," aims to celebrate the beginning of each artist's journey. 
 A photo contest leveraging what casual photographers already capture is key to driving engagement   
 Contest rewards not only incentivize the target audience, but also leverage VSCO's core strengths   
prev / next